Content Strategy
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Great Content Strategy.
Killer results.
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Hundreds of businesses trust Fellocraft with their content strategy needs.
*Images show data from analytics of real SEO content campaigns carried out by Fellocraft.
Content strategies designed to rank, convert, and grow your business
A content strategy is the blueprint that guides how a business plans, creates, publishes, and manages content to achieve measurable marketing results.
A good content strategy defines what content a business should create, who it is for, where it should be published, and how it will achieve specific business goals.
Instead of creating content randomly, a content strategy ensures that every article, page, video, or social post serves a clear purpose, such as driving traffic, generating leads, building authority, or supporting sales.
Why hire Fellocraft’s content strategy services?
Fellocraft brings more than 20 years of business experience in content strategy and writing – we’ve been helping businesses scale with our content strategy services since 2006.
Clear Direction for Your Content
Our content strategy service provides a clear roadmap for what to create, when to publish, and where to distribute content. This ensures every piece of content aligns with your business goals.
Higher Search Engine Visibility
Our content strategy services focus on keyword research, topic clusters, and SEO optimisation, helping your content rank higher on search engines and attract more organic traffic.
Lead Generation and Conversions
Fellocraft’s strategic content effortlessly guides users through the customer journey — from awareness to consideration to purchase, turning visitors into leads and customers.
Data-Driven Content Decisions
Our content strategy services use analytics, performance tracking, and user behaviour insights to refine and improve your content over time.
Our *content strategy* creation process
1. Audience and Keyword Research
Every content strategy begins with audience and keyword research, or a detailed understanding of who your customers are and what they are looking for within your industry. The tools we use allow us to determine where your potential customers are coming from, and how many of them are interested in a particular topic or keyword so they can be targetted better.
Clever keyword research lets you quickly gain a foot through the door, in otherwise competitive search results.
Identify keyword opportunities your competition isn't targeting to rank better, faster.
2. Mapping Search Intent.
Once all relevant keywords have been picked, they are mapped according to their search intent on to a cocktail-glass or inverted funnel. Depending on which section of the glass they fall based on the search intent, the keywords can be grouped and segmented. While the broad end of the glass signifies awareness, the mid- end signifies research and comparision, while the bottom end signifies purchase intent and product advocacy.
Awareness
Interest
Desire
Action
Advocacy
Wine glass, wine glass types, how to hold wine glass
Wine glass types, red vs white wine glass, Christmas wine glass, pino noir wine glass
Wine glass price, crystal wine glass price, Ocean wine glass reviews, red wine glass price
*The Content Marketing Funnel
3. Editorial Strategy.
Finally, an editorial strategy is created with each group of intent-based keywords attributed to a unique content piece keeping in mind the target audience and personas, and search intent. Your editorial strategy includes detailed content themes, content briefs for each piece, and SEO-friendly titles and headlines for each article.
Go Big. Or Go Home.
Strategy
that
scales.
Great Web products deserve *scalable* content campaigns for exponential traction and user growth. Power your product business with a scalable content marketing strategy and get ready to capture your market online.
E-commerce content strategies for sales
Take advantage of *long tail keywords* and grow your users exponentially through search, irrespective of your niche.
Kick Ass with Strategic
SaaS
Our SaaS content strategies will spur user adoption and help increase discovery and conversions for both, B2B and B2C software.
Brilliant Blog Strategies, *superfast* traction!
Your blog can drive your website serious growth through SEO.
We’ll bring the *intelligence and expertise* to show you how.
You’ve got company.
AVP Marketing, Quikr.com
Fellocraft created a comprehensive content and editorial strategy for Quikr's Education product. We used Fellocraft's strategy right from pre-launch and we gained traction on search traffic thanks to their well thought out strategy. Kudos!
Smita Kedia
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Order Now.
" Always, the proof of the pudding is in the eating " - Anonymous
FAQs
What are content strategy services?
Content strategy services involve planning, creating, managing, and optimising content to achieve specific business goals. This includes audience research, keyword planning, content calendars, and performance tracking.
What is included in your content strategy services?
Typically, Fellocraft's content strategy services include:
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Audience and competitor research
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Keyword and SEO planning
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Content calendar creation
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Topic ideation and mapping
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Content funnel strategy
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Performance tracking and optimization
How is a content strategy different from content writing?
Content writing focuses on creating individual pieces of content, while a content strategy defines what to create, why, when, and for whom—ensuring every piece contributes to your business goals.
How long does it take to develop a content strategy?
A comprehensive content strategy usually takes 2–6 weeks, depending on the scope, research depth, and business complexity.
Do you also execute the content strategy?
Yes, we can handle both strategy and execution, including content creation, optimisation, and ongoing performance tracking.
What industries do you provide content strategy services for?
Content strategy can be tailored for almost any industry, including SaaS, healthcare, e-commerce, finance, education, and more.
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